Player growth and training
Your players will develop as they play matches or train with B team.
There are 2 ways to train your players: default and individual skill training.
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Default training. You can trust your coaching staff to go through appropriate routines for each players' position and the players will develop organically. You don't have control over which skills are being developed but you can be sure the player will develop naturally that the skills will be useful to him. The speed at which skills are developed depends on your coaching staff: technical, tactical and physical skills require different coaches (as it can be seen in the boxes on the top of your training screen).
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Skill training. You can also set training focus on one specific skill. This will make that skill develop at extra fast rate and can be perfect to fine-tune your players. However, this type of training has lower overall output than the default training. Skill training depends exclusively on your training rank (the speed percentages are used only for default training). The bigger the difference between player's skill and club's training rank - the faster he will train that skill.
Even though the default training has bigger training output overall, from financial perspective it is sometimes beneficial to train individual skills instead. Since different skills affect player's price in different ratios (i.e. handling doesn't affect the price of FC at all, but makes a lot of difference for GKs), sometimes it's better to focus on improving one important skill than it is to develop player organically.
If you don't want to think too much about it and micromanage individual players, you can be pretty sure that default training is doing a good job at developing your players. As a rule of thumb, improve individual skills if the player needs them but they're quite low, or if you want to fine-tune your player for certain position.
What affects training?
Your players are more than just a bunch of skills. They have personalities and preferences that will affect their behaviour on and off the field. There are several things working in the background that affect player's growth.
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Training level. The level of training investment defines how far a player can grow. For example, an awful training level won't be enough to train your players above 4 stars.
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Potential and club fit. Players have hidden potential and how well they fit with your club. The way his personality matches or clashes with the rest of the team. This is not shown anywhere in the game but it is hinted at through usually higher performance range.
How to train players?
Your players will develop as they play matches or train with B team.
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Playing a game today.
Players that played a game today will get a boost to their selected training type if their overall skill level is below approximately 3.5 stars (depending on his potential). It is also limited in increasing each individual skill only up to your training rank. This training is intensive and fast, great to pull your undeveloped players to be capable first team starters.
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B team training.
Players in your B team don't need to play a game to get training, but they are welcome to play as this training stacks with 1-day training.
B team training will improve your players only to a limit of approximately 2 stars (depending on his potential). An icon will be shown when he outgrows B team. B team training is also limited in increasing each individual skill only up to your training rank. Finally, due to high intensity of this training the players will lose match sharpness much faster than they normally would. This training is intended to prepare your youngsters and undeveloped players for first team football.
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Played a game within last 3 days.
This is a standard training and players that are not in your B team and that played at least one game within the last 3 days will get it. It is a slow but reliable training that can, with basic rotation, cover your whole team. It doesn't have any limitations in terms of stars or skill levels, and it stacks with 1-day training (but not with B team training).
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Losing skills.
Players also lose skills daily. The skill drop is random but the chance is increased for older and injured players. It is also increased for skills that are above your training rank, and decreased for those that are below. For the most part players will be net positive with training gains, but some are simply too old or won't be able find their footing in your club no matter what you do... Don't take it personally.